SNICKERS® Peanut Butter. Loved by Reeses? A Market Research Case Study
“Reeses Love SNICKERS Peanut Butter” In hopes of making waves in the peanut butter candy market, SNICKERS® hosted a focus group composed solely of people named Reese. When...
Can AI Replace Human Insight? Rethinking Synthetic Respondents in Market Research
You can feel the buzz of excitement when the topic of AI moderators and synthetic respondents in market research is broached. Think of the flood of possibilities that open up when...
Important Topics and Trends in Mock Trial Research in 2026
The staffing side of mock trial research used has operated on the logic that ordinarily prioritizes speed. Recruiting to fill demographic checkboxes and getting panels seated by...
Ridgeline Recruiting Sponsors American Society of Trial Consultants at the 45th Annual Conference
Ridgeline Recruiting is a group sponsor of the ASTC 45th Annual Meeting. The American Society of Trial Consultants (ASTC) is a leading professional organization for litigation...